Articles

This meme has been drifting around the internet for years. At first glance, haha, yeah. It implies that the ketchup bottle on the left is a user interface and the one on the right is a user experience. Simply, it's saying that the bottle on the right is 'better' than the bottle on the left. But actually, well, that's...

Product quality is one of the key factors that influence customer churn. Churn is the rate at which customers stop doing business with a company. Customers expect products to meet their needs, perform well, and be reliable. When products fail to deliver these, customers become dissatisfied and switch to competitors. According to a study by...

Don't Look Up

04/05/2023

The Netflix movie Don't Look Up is a dark comedy that satires society's indifference to real evidence of impending crises. The plot flows around astronomers who discover a comet that will impact Earth with civilization-ending consequences. As they attempt to warn the world and develop plans to prevent the disaster, politics, big-business,...

Kenyon Congdon
Innovation through UX Research and Design
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